Not Modular... Day SevenThe sun came up today. People all over the country got up, kissed their kids and went off to work. I myself have been feeling strangely liberated with a little extra spring in my step. Who would have thought that making an obvious decision could have such a major impact? I’m referring, of course, to our de-emphasizing “modular” in our marketing efforts.

Although our blog post regarding the mistake that we made in highlighting modularity in our marketing was meant to explain our change in strategy, it apparently struck a chord, or touched nerve—depending on which side of the modular issue you sit on—with some folks. Quick note: For those of you whose responses to our blog seemed to show some concern in this area, yes, my parents were married before I was born. You never know what is going to arouse people’s passions, but apparently a lot of you have been grappling with this whole modular question for quite some time.

Certainly there are issues that have a lot larger affect on our lives than whether or not the customer perception of a modular data center as a less than permanent solution is a bad thing for the industry. For example, there’s that whole Middle East thing, is Justin Beiber immature or just a jerk, and of course the real biggie, can Desiree and Chris make it since she was really in love with Brooks? But since we’re in the data center business, I guess a bunch of us do have a lot riding on whether modular is the future of the industry or just a construction method.

Think about it. If pre-fabricated units, built in ersatz factories, really aren’t the exemplification of the future forevermore, what are some of the experts in our industry going to write about? I guess they could shift their focus, but does the world really need that many more folks writing about Big Data and the Cloud? And what about all those predictions and presentations that people have paid a lot of money for? In their defense, every few years or so some people claim that the end of the world is going to happen on a certain date, and even though the cataclysmic event never occurs I think they all are still employed.

Fortunately for all of us, I don’t think our customers were ever as invested in the whole “I’m more modular than you” thing as we were. When you view the world through the quaint perspective of “I just want it to work or I’ll lose my job”, how the facility they bought was actually designed and built probably never meant all that much to them. The TCO, quality and usability of the end product, however, does not matter. So when you think about it, while we are probably going to have to update some websites and a whole lot of collateral, the rest of the world really views this as a “no harm, no foul” moment. So we’ve got that going for us.

I guess what I’m trying to say is that life goes on, and with time, we are all going to get over this. So buck up there little buckaroos and remember those immortal words uttered by that queen of resiliency, Scarlett O’Hara, after Rhett Butler finally dumped her, “After all tomorrow is another day”.

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