Some Out of the Box Thinking

If you’re a regular reader of this blog you know that I’m a big believer in looking outside of our industry to incorporate new ideas and techniques that can contribute to the development of better data center solutions. For this reason I’d like to offer my kudos to George Slessman and the guys at IO on their recent agreement with McLaren Applied Technologies.

For those of you who don’t know, McLaren has been a legendary force in Formula 1 racing for years with drivers like Emerson Fittipaldi and James Hunt, and they will be working with IO to develop new methodologies for more energy efficient cooling. While I can’t predict if these efforts will be successful, I applaud George and his teams willingness to embrace the prospect that the lessons learned in other industries may help us improve our own product development efforts. As further evidence of George’s commitment to out of the box thinking I am sure that the fact that he is a car nut had nothing to do with his decision to work with McLaren…